About the client: One of the 17 sections of USTA (US Tennis Association) across America, USTA Norcal is a not-for-profit that promotes, services, & administers tennis programs in Northern California & Northwest Nevada. USTA Norcal has over 50,000 members.
The need: USTA Norcal Marketing Director needed to redesign the van since there were complaints from the drivers unable to see through the windows with the prior design. Two other designers took a stab at it and did not get board approval. It was a welcomed challenge. With design guidance from the Marketing Director, the design created was successfully approved.
Our work: Reviewed Marketing directors images, of desired outcomes, we produced 5 designs. Created graphical elements relating to tennis, and background colors based on the brand. The design was approved and now is being displayed wherever the van is needed for PR and promotions.
